jeans rivets

RivetPoint Marketing Management Group

Michael:(208) 776-5210



(An at-a-glance list of the services we offer)

What follows is a collection of resources on marketing, creativity, and business best practices that we've generated for various newsletters, classes, workshops, webinars, and client queries over the years—tips sheets, articles, explanations and such.

rivetRIVETPOINTS (the complete far)

rivetARTICLES (covering topics such as creativity, marketing, business communications...)

rivetLINKS (a nice little link-map to informational treasures)


Rivetpoint Articles Index

Six Key Website Planning Questions. Research and planning done right makes EVERYTHING that follows more effective and efficient. Six questions push you for crucial answers. [ READ ON ]

Why Isn't My Website Working? Websites are complex marketing vehicles with a lot of parts that have to work together. And know this: a website—your website, any website—isn't magic. Customers don't come just because you built it. They won't buy just because they came. You've got to work harder and smarter than that. [ READ ON ]

Sing It, Brother! People read your stuff because they're interested, not because it's short. Give them what they're reading to find. [ READ ON ]

Trust, Inc. Prospects looking for goods and services expect to be treated honestly and professionally...and they begin looking for those trust-vibes in your corporate communications. Make sure the words and images are telling the truth. [ READ ON ]

Dealing with Bad Reviews. Bad online reviews. What can you do? Bury it. Not with denials or justifications—that just spreads the stink—but beneath bushels of good reviews. Here's how to launch a positive offensive. [ READ ON ]

Backups, Backup Plans and Fire Supression. One thing you can count on when flying your money-mining webship through cyberspace: problems. Technological problems. Functionality problems. Support service problems. Hacker problems. Snipper problems. It really is the wild-end of the last frontier out there. And you’ve got to be prepared with backups and problem-scenerio plans. [ READ ON ]

Is that a Logo or an Illustration? The job of a logo in the marketplace is a tough one. It's out there on the front lines, doing the heavy lifting for the company's branding efforts. But to be able to do that job, a logo needs a carefully-crafted versatility, something a inherently complex illustration can rarely provide. [ READ ON ]

Elements of a Strong Logo. The company logo is the graphical face of a business. A recognizable touchstone. Here are the four foundation blocks for a strong logo. [ READ ON ]

How to Mine a How-to Book. A simple read-through rarely gains the full value of the wisdom between the covers of a how-to book]— it's the very process of refining and handling information that makes it sticky and useful. The more we handle information, the more memorable and applicable it becomes; the easier it is to bend and shape to our particular needs. [ READ ON ]

Good With Type. You know better, right? You don't choose a fancy script face and then set in all caps. You don't taffy-pull the headline type just because the software lets you. Or maybe you don't know better, and wish you did. [ READ ON ]

Crawl Out From Under Those Rules of Thumb. We love those rules of thumb; buy into 'em by the case lot. It's not hard to understand why...they make our too-complicated lives seem easier: rule of thumb says so. Good enough. Stop thinking. They're short, they're sweet, the wisdom validated by the horde who abide their direction. The problem with anointing rules of thumb and conventional wisdom as the de facto right answer is that it's rarely that simple, especially in business communications. [ READ ON ]

The Typewriter is Extinct. Too many typewriter conventions—conventions dictated by the limitations of the typewriting machinery—are still being practiced by desktop publishers, making the typeset page poorer for it. Weed out these four common typing conventions and holdovers and make your corporate communications more streamlined and professional. [ READ ON ]

Feeding the Inner Creative Beast. Successful creatives types—massively gifted or not—are always feeding the (inner) creative beast. They develop and grow it to the point that they generate great ideas for any occasion. You can have your own beast, even if it's a toy breed. [ READ ON ]

Need a Book Cover? Some things to Consider. If you find yourself in control of your book cover (usually because the publisher isn't paying for it, you are), there are a number of critical factors to understand and implement if you want that cover to effectively do the huge job it must: sell your book. [ READ ON ]