MARKETING, MANAGEMENT AND CREATIVE SERVICES

HOME

 

MARKETING

WEB DEVELOPMENT

CREATIVE SERVICES

RESOURCES

ABOUT US

rivetpoint PR gattling gun

RivetPoint Marketing Management Group

Michael:(208) 776-5210
michael@rivetpoint.com

 

rivetpoint public relations services
We know that media relations should be a big part of what your public relations is about, especially when you are launching new products or services. But too many people think public relations is nothing more than getting your company's name in the media: get me on TV, in the paper, the magazine, get me anywhere– I want publicity! But savvy business owners realize that all publicity is not created equally.

So we'll help you find the right stories, angles, and messages to share about your organization in business media, trade media, and local news outlets.

We'll also help you see the bigger picture of the people and groups you must build relationships with in order for your company or organization to succeed, including community leaders, government regulators, third-party endorsers, and early-influencers.

EXPERIENCE:
Public Relations & Media Management

HESS PUMICE
SAFE HAVEN HEALTHCARE
 

Check out our Public Relations Rivetpoints – short reminders about public relations best practices.

What's Your Angle?
PUBLIC RELATIONS VS. ADVERTISING
Is your PR offensive? It should be
WHAT ABOUT "off the record"?

Rivetpoint: What's Your Angle?

Media relies on interesting and compelling stories to attract eyeballs. While you are often intrigued with the goings on of your business and industry, others may not be. The question media asks is whether their audience will find you newsworthy or old news?

If your new product or company announcement is not presented with the right context to make a great story, then chances are you won't be covered by the media. Or at least not in the way you want to be covered. Your news should be presented in such a way that feels relevant to readers, to let them know how their lives will be changed because of what you are doing.

Let RivetPoint help you find the media approach that is right for your company.

rivetpoint tips