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cannon rivets

RivetPoint Marketing Management Group

Michael:(208) 776-5210
michael@rivetpoint.com

 

rivetpoint marketing management RivetPoint's marketing services are a good fit for a business looking for sustained marketing help. We are geared to work closely with companies that have no marketing staff – or a very small and overworked one.

We'll help from the genesis of a product or service on through establishment in the marketplace, offering strategic direction and management. If you are already well established in the market but are looking for the promotional elements that help move your company up to the next level, we're a good fit there as well.

Most business owners already have a good sense for marketing and lack only the professional edge. After getting to know more about your company or firm, we'll work with you to shoulder your marketing load or simply be your go-to marketing coach.

EXPERIENCE:
Marketing Strategy and Management

The eCommerce Institute
CULTURE AND ENTERTAINMENT
Lucky O'Toole's Vegas Adventures
Pizza, Opera Phantoms and Legacies
HESS TRUCK AUTO AG
[Descriptions appear right]

Check out the Marketing Rivetpoints below – short reminders about marketing best practices.

Mission Statement to Market? Yikes!
Product, Price, Place, Promotion
Know thy brand
Know thy customer
An Ear to the Ground
Trust, Inc.
Thumb Suckers
Marketing on a budget
A Marketer's Work Is Never Done

Rivetpoint: Taking Your
Mission Statement to Market?
Yikes!

Is your mission statement good enough to go to market? Rarely. Even if it doesn't come off as too self-serving and pompous-sounding to the customer or prospect, it is often dismissed for what it is—a claim anyone could make. In the consumers' mind, statements about being industry-leading, customer-focused, quality-concious are expected. Such things are the price of entry—the fundamentals of good business. Doing what is expected is...expected.

Mission statements often get tied to a lance and riden into the marketing battle because it's a cheap, easy move. But the consumer doesn't care! The typical mission statement is about you—it's not about them. And if it's not about them, it doesn't appeal.

PDF: Mission Statement

Instead, think about this: a clear, customer-centric marketing statement that kicks tail in the marketplace can do duty as a mission statement. What stirs up consumerdom will also rally the employees. They get it. The focus is obvious, the promise explicit. That typical mumbo-jumbo us-too boilerplate mission statement just can't do that. —Michael Waite

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