MARKETING, MANAGEMENT AND CREATIVE SERVICES

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ABOUT US

creative gears

RivetPoint Marketing Management Group

Michael:(208) 776-5210
michael@rivetpoint.com

 

creative services

If you understand that creativity without focus and an underpining of savvy purpose is mere novelty, then RivetPoint is a great match—we'll deliver the kind of creative services you expect. Creative that ensures you stand out in the marketplace. Creative that is wired with a true understanding of the target customer, the strength and appeal of the product or service, and the desired results.

Not everything needs to be a creative masterpiece. We get that. Time and budget constraints are a fact of doing business, but every communication from your company can and should be on target in tone, look and appeal.

We've been at the creative thing a long time. A visit to our Creative Works Portfolio page will give you a sample of our experience and how we think. We pride ourselves in delivering the kind of creative that communicates professionalism and competency to your customers. The kind of creative that presells the importance of your offer, your message. The kind of creative that says you play for keeps.

EXPERIENCE:
Creative Services

been and done
writing in color
Safe Haven Health Care
Inventors' Digest Magazine
[Descriptions appear right]
RIVETPOINT Creative Works Portfolio

rivetCheck out these Creativity Rivetpoints – short reminders about effective creative.

Three Legs Support Great Creative
WHY LOGO?
LOGO SHAME
Camping with Sherlock and Watson
THE CREATIVE BEAST
Good Design Presells the Message

Rivetpoint: Three Legs Support
Great Creative

Three legs support and stablize every powerful and effective creative piece:

Strategic Direction: Critical to making the piece effective and keeping it on purpose. It's about presenting the right information to the right person in a way that is easy to grasp and connect to, while pointing clearly to what you want the reader to do.

Creative Thinking: Construct a graphical and conceptual solution that helps the piece stand out and be noticed. It starts with layering together the concept, purpose, headline, and call to action. Frost it with a dynamic layout and delicious design to ensure it draws the eye.

Design and Layout Savvy: Make the right moves and practice sound design and layout principles. Good design says "this company knows what they're doing." It inspires confidence and makes the piece easy to read and use.

rivetpoint tips